Senior Product Designer

Email address

[email protected]

Phone number

917•670•0320

Website

design.nicolelloyd.com


About me

Senior Product Designer bringing clarity to complex products across enterprise SaaS, mobile, and AI-powered experiences. I work at the intersection of product strategy, systems design, and execution — embedded with cross-functional teams, shaping experience from ambiguity to validated design. My background in advertising production and co-founding a marketplace startup informs how I navigate complexity, manage stakeholders, and deliver under constraint.


Experience

Atlassian

Contract via Funsize & Friends, Austin, Texas

Senior Product DesignerApril 2025 – April 2026

Embedded with Atlassian's Confluence team, contributing across exploratory design and North Star vision work. Focused on Confluence mobile, designing AI-powered experiences and integrating AI into everyday collaborative workflows.

Funsize

Full time, Austin, Texas

Senior Product DesignerSep 2021 – Sep 2025 Product Designer IIOct 2020 – Sep 2021 Associate Product DesignerApr 2020 – Oct 2020

Product design studio partnering with companies to solve complex product and experience challenges. Led and contributed to design across client engagements, embedded with teams at the intersection of product strategy, systems design, and execution. Also led internal initiatives to improve team clarity, alignment, and growth.

Select clients:

Toyota Motors North America — 2 years Led the redesign of the in-car Settings experience for Western markets, restructuring information architecture across 100+ features. Directed a senior designer and collaborated with global teams through in-car usability testing.

Realtor.com — 1 year Led design on broker tooling experience as sole designer on the work stream.

GoDaddy — 1 year Contributed to online store builder and e-commerce product.

Celonis — 6 months Contributed to dual-track engagement improving enterprise Starter Kit onboarding and defining a North Star vision for AI-supported setup experiences.

Ginko — 3 months Partnered with design lead to shape MVP experience for early-stage digital wellness platform, contributing to product narrative, feature definition, and high-fidelity storyboards for investor conversations.

MakeCreate

Full time, Austin, Texas

Co-FounderMar 2015 – Sep 2020

Co-founded an online marketplace for sourcing vetted production crew, growing to 1,500+ listings across the US. Working directly on the product from concept through launch, alongside UX, engineering, and product collaborators, that experience set the course for my transition into product design.

Hello Pictures

Full time, Austin, Texas

Principal Content Producer & OwnerJul 2010 – Apr 2019

Owned and operated a boutique content production company, producing campaigns for clients including Google, Delta, Toyota, and NBC Universal — managing budgets up to $400K and teams of up to 30. The work built the systems thinking and cross-functional leadership that would later shape how I approach product design.

Selected clients: AMC · Arby's · Beam Suntory · Corona · Delta · Google · Hilton · Infiniti · Lincoln · MTV · NBC Universal · Nissan · Pepsi · Pfizer · Phillips 66 · Publix · Toyota · Universal Music Group

Deutsch

Los Angeles, California

Sr. Art ProducerJan 2007 – Jul 2010 Partnered with creative teams to produce advertising campaigns for major brands. Sourced and managed photographers and illustrators, oversaw budgets and timelines, and served as the connective tissue between creative vision and production. Managed the full Volkswagen collateral photography budget of $2.4M for the 2010 model season.

Selected clients: Volkswagen · Saturn · PlayStation · Dr Pepper · Snapple · DirecTV

Earlier: Junior Art Producer at DDB and freelance producer at RPA, 72andSunny, and Deutsch LA (2005–2007)

Education

Designlab

Certificate in UX Design 2019

School of Visual Arts

BFA, Photography 1999–2004

Development

Maven

Becoming an AI Product Designer — Certificate 2025

Webflow

Certificate 2024